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Station Profile

Format & Call Letters

Classic Hits - 1510 WLKR

Format Description

Kool Gold 1510 WLKR is the music that stands the test of time, defined by those who came of age in eras from the late 60’s and 70’s.The music of our youth becomes the cornerstone of the musical heritage of our lifetime.

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Kool Gold 1510 WLKR listeners grew up with the best music from the greatest decades in rock and is the perfect radio station for advertisers to reach a unique affluent adult demographic audience.

Kool Gold 1510 WLKR is the four state region's home for the Greatest Hits of All Time.

Kool Gold 1510 WLKR Playlist: plays songs from the1960s through the 1980s.Superstars like  the Rolling Stones, Beatles, ELO,  Bob Seger,  CCR, Police,  David Bowie, The Who, Jimi Hendrix, Supertramp, Blondie, Cars, Eagles, make Kool Gold 1510 WLKR one of the most powerful performing formats for advertisers today!

Kool Gold 1510 WLKR delivers listeners with a high disposable income in their prime spending years.


Demographic Profile

Kool Gold 1510 WLKR has demographic appeal with affluent consumers who have purchasing power!

Gender: Kool Gold 1510 WLKR audience is slightly more male than female.

couple shopping 13Age: Kool Gold 1510 WLKR targets listeners in the prime 35-64 age group, America's most affluent demographic. The Classic Hits format delivers a higher composition among its adult 55-64 listeners by a wide margin over all other formats.

SpendingKool Gold 1510 WLKR targets affluent listeners with retail purchasing power.

Household Income: Kool Gold 1510 WLKR targets listeners with high disposible income:

Education: Kool Gold 1510 WLKR listeners listeners are well educated.

Kool Gold 1510 WLKR listeners are in their prime earning and spending years.

Occupation Profile: Kool Gold 1510 WLKR targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

Kool Gold 1510 WLKR delivers listeners with purchasing power.


Lifestyle Profile

Kool Gold 1510 WLKR targets affluent home owners. A huge category with these consumers is home improvement and home decorating.

construction 10 Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

Reach customers with high spending power on Kool Gold 1510 WLKR.

Kool Gold 1510 WLKR Listeners

 Kool Gold 1510 WLKR is designed to reach active consumers in their prime spending years.

electronics 9- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: Kool Gold 1510 WLKR targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: Kool Gold 1510 WLKR attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, fishing, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events music concerts, bars and restaurants.

Get your message out to thousand of potential new customers each week with Kool Gold 1510 WLKR.

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 55-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

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- Boomers will make-up HALF of the entire U.S. population by 2017.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 50+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 50+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

couple 23-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 50+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

Kool Gold 1510 WLKRdelivers listeners with a high disposable income in their prime spending years.

Kool Gold 1510 WLKR Coverage Map

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