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Station Profile

Format & Call Letters

AAA/Adult Com - 95.3 WLKR

Format Description


95.3 WLKR is not an era of music – it's a state of mind. 

95.3 WLKR plays a wide variety of popular music from the ’60s through today, mixed with upbeat personalities and the region’s most popular sports!  

95.3 WLKR allows advertisers to reach a large consumer group that can’t be reached with any other station. Target almost 19,000 consumers a week.

95.3 WLKR is designed to reach active consumers in their prime spending years.

95.3 WLKR's music format has also become very popular at work choice for listeners.

95.3 WLKR broadcasts sports include Cleveland Indians, Cleveland Cavaliers, Ohio State Buckeyes, and high school football & basketball

95.3 WLKR's format has proven itself to be timeless!

95.3 WLKR plays great songs spanning five decades from Supertramp, U2, The Clash, Beck, Eurythmics, The Police, Florence + The Machine, Rolling Stones, Billy Idol, The Cure, Queen, Mumford & Sons, David Bowie, Led Zeppelin, The Beatles, Nirvana, Van Morrison, Adele, and more.


Demographic Profile 

95.3 WLKR has a wide demographic appeal with consumers who have purchasing power!

couple shopping 15Age: 95.3 WLKR targets affluent listeners 25-54. 60% of 95.3 WLKR listeners are between the ages of 25-54.

Gender:  55% of 95.3 WLKR are male and 45% are female.

Household Income: 95.3 WLKR listeners have high earning power.

Investments: 95.3 WLKR targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 95.3 WLKR attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

95.3 WLKR targets listeners with purchasing power.

95.3 WLKR Targets Home Owners

A huge category with these consumers is home improvement and home decorating.

construction 20Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects (s)

Get your message out to thousands of potential new customers each week with 95.3 WLKR.


Lifestyle Profile

man headphones 295.3 WLKR listeners are in their prime earning and spending years.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and woman's shoes, and accessories.

95.3 WLKR has a wide demographic appeal with consumers who have purchasing power!

95.3 WLKR Coverage Map

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Elyria Lorain Broadcasting Co. certifies that its advertising sales agreements do not discriminate on the
basis of race or ethnicity and that all such agreements held by stations contain nondiscrimination clauses.   



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