Media Comparison Chart
Attributes |
Radio |
Television |
Newspaper |
Yellow Pages |
Outdoor |
Cost Per Impression |
Very Low |
High |
Very High |
High |
Good |
Ability To Target Audience Demographic |
Excellent |
Good |
Poor |
Poor |
Poor |
Cost Of Production |
Included |
High |
Included |
Included |
Included |
Ability To Change Ads At Anytime |
Excellent |
Expensive |
Good |
Poor |
Poor |
Ability To Build Frequency Quickly |
Excellent |
Good |
Poor |
Poor |
Poor |
Promotional Opportunities |
Excellent |
Poor |
Poor |
Poor |
Poor |
Ability To Reach People Prior To Shopping |
Excellent |
Poor |
Poor |
Poor |
Good |
Does Not Require The listener To Seek The Advertising |
Very Good |
Very Good |
Good |
Poor |
Very Good |
Delivery To Multiple Household Members Simultaneously |
Very Good |
Very Good |
Poor |
Poor |
Good |
Highest Levels Of Reach To Most Consumers |
Excellent |
Excellent |
Good |
Poor |
Good |
Targeting People Under 40 Years Of Age |
Excellent |
Very Good |
Poor |
Poor |
Good |
Can Target People In The Car |
Excellent |
Poor |
Poor |
Poor |
Excellent |
Most Cost-Efficient Of The Major Media Forms |
Excellent |
Good |
Poor |
Poor |
Good |
Wide Array Of Formats To Complement Your Advertising |
Excellent |
Very Good |
Poor |
Poor |
Poor |
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Elyria Lorain Broadcasting Co. certifies that its advertising sales agreements do not discriminate on the
basis of race or ethnicity and that all such agreements held by stations contain nondiscrimination clauses.